Rose bloom cycles have unique patterns of growth that are distinguishable upon a visual registry of familiarity. A familiarity that is built on time and and meditative reflection together with your garden. What are some of the ways you can apply your own visualization system to describe the differences you see in your own microclimate?Â There are so many contributing factors occurring at different times yet the same variables continue to impact what you see. Only a visualization system can fully record the full effect. Your garden takes on distinguishable patterns of growth that are determined by these factors just to name a few.
Dates of pruning
As a former merchandiser Iâ€™ve suggested to gardeners that you keep a diary of historic natural events that impact your garden. All of our buying of merchandise was based on history. The same can be said for plans in your garden. Much of what will happen and your plans to purchase and budgets are based on historical data.
One of the most unusual patterns Iâ€™ve noticed in a visualization system of record keeping is that each rose bush no matter how itâ€™s pruned grows back in the same symmetry. Year in and year out established bushes will recreate a pattern of growth quite similar if not almost the same in symmetric patterning. The genetic code reproduces an almost perfect replica of itself after a winter dormancy year in and year out. A mystery to me and yet one I observe and is part of my visualization system.
For your visualization system start a journal and take note of the varieties that are most likely to have the most similar growth patterns. Record these things:
What do you like about the growth characteristics?
Does the plant generate the same number of canes each year?
When do basal breaks occur?
What contributing factors change the plant growth pattern?
Every rose you have ever seen, will ever see, or dream about may have been created by one of these quiet unassuming giants of the rose world as they quietly assembled to collaborate on ways to insure the perpetuation of better roses.
Alexander Kordes and Thomas Proll of international famous Kordes Roses from Germany and our own best and brightest Dr. Dave Byrne, Agrilife Research Horticultuirist from Texas A&M, College Station and Dr. Jim Sproul the General Director of the Rose Hybridizers Association, Bakersfield, CA. are just a few of the rose dignitaries that assembled in Syracuse, NY. Behind the regal eminence of the rose a battle rages.
American Rose Society Executive Director, Laura Seabaugh
Itâ€™s about change and keeping pace with our environment and giving gardeners the roses they want. Did you know while you and your families go to gardens all over the world these folks work with the best hybridizers in the world to create better roses. Whatâ€™s a better rose you say? What qualities do a better rose have?
Form – you said you want a rose to look like a rose;
Fragrance – you said you want a rose that has a lovely fragrance;
Disease Resistance – you want and require easy-to-grow and minimal care especially due to time constraints;
Color -Â is a must for you;
Beautiful Foliage – you don’t want your roses to â€˜dropâ€™ foliage due to disease;
Winter Hardiness –you want to keep your investment over cold winters.
Rose Titans like Will Radler who with one single rose Knocked it Out of the ball park and changed the face of the landscape around the entire globe. He said he will be creating more roses like his KnockOutÂ® rose.
The pace of life continues to speed up. You have spoken. You say yes to roses in your garden. And now you can have exactly the kind of rose you want.
We can do it folks. You see there is a rose for everyone. Get out there and lets plant 100 million roses! With results like we had at the Chicago Flower & Garden Show we can do it. Did you know The American Rose Society signed up almost 400 trial memberships and 100’s and 100’s of new folks for the ARS & You newsletter? If you belong to organizations that membership is dropping the reality is if you offer value folks will join and the American Rose Society offers far more value than the cost. We handed out thousands of brochures and folks want to learn about roses. Opportunities abound where people and roses come together to educate folks about the fact that there is a rose for every gardener.
Tom Carruth King of the Roses – Keith Zary – Christian Bedard
Jubilance was the mood the week of the Independent Garden Show in Chicago at Navy Pier. Folks were positive and upbeat. Lake Michigan, My Inland Sea, brought a very real sense of a ‘sea change’ wafting in the air to the beautiful shores of Chicago. There’s a pulse to a trade event. The feeling is as palpable as a heart beat. Perhaps it’s the Lake Effect, however I say the sense of fortunes about to change was reflected in the attitudes of the folks and businesses that bring life to your gardens and stores.
Every wholesale rose grower I talked to said that their roses are already sold out. Last March, at the Chicago Flower & Garden Show, a public show that brings over 50,000 visitors to Navy Pier, true visionary, Show Director, Tony Abruscato, believed we could build a rose garden for the public to educate them about roses. Through much travail, Blood, Sweat, & Tears we managed to pull it off. The public show was primarily sponsored by wholesale rose growers, Star Roses and Plants,Weeks Roses, and Certified Roses grower of ‘Miracle on the Hudson’ winner of ‘Best Overall’ rose at the 2014 Biltmore International Rose Trials. Our fertilizer company was Mills Magic, and Gethsemane Gardens brought their own David Austin Roses that they had Ted’s Greenhouse force into bloom for the show. Several other folks sponsored as well and I surely want to be sure you are given accolades! Check out Chicago Flower for the full list.
We ask wholesale growers to partner with us to do a public show.
We needed to have roses blooming in March in Chicago.
Roses don’tbloom in March in Chicago! Not by themselves they don’t!
Wholesale businesses normally don’t do this. I am going to make a marketing case study of an entire segment of business opportunities that your wholesale business is missing by not creating a ground swell by a multi-prong marketing effort involving creating demand by including the consumer. Sure you would like to pass off all marketing costs to the retailer, but what if they don’t know jack about marketing your product? Its really fun to sell-in, stack it high and watch it fly, if only it was so easy. I say lets make the public want and ask for ‘Easy Does It’, ‘Popcorn Drift’, ‘Drop Dead Red’, ‘Milwaukee Calatrava’ & ‘Litchfield Angel’ & ‘Princess Alexandra of Kent’. Or do you just want to hand the order sheet (yes I saw them in your stores) and let a clerk order thing becasue she like the name. Or you can stay traditional and order ‘Peace’, ‘Mr. Lincoln’, ‘Fragrant Cloud’,Â and say I can’t sell David Austin Roses because they are too expensive. That’s a quote right from the booth at the #IGCShow from a major owner of an Independent Garden Center near St. Louis.
In marketing we call this creating public demand in a muti-prong appraoch.Â Independent Garden Centers owe a debt of gratitude to their wholesale suppliers for investing marketing dollars in roses at the Chicago Flower & Garden Show. And to the 100’s of American Rose Society volunteers that worked for almost two weeks educating the public that roses are easy-to-grow.
Tu Bloom CEO Bloom Designs, Chicago
The public cannot buy what they don’t know about. Tim Wood and Karen Kemp Docksteader both came to the event and provided education to the folks that were starved for information on rose growing tips.Â We handed out thousands of rose catalogs all provided by your rose wholesaler. Folks wanted all the education we could provide. The show in March was the perfect launch vehicle for new products.
Executive Director of the American Rose Society (ARS), Laura Seabaugh, sent by ARS Vice President and Membership Chair Ms. Pat Shanley and an army of committed consulting rosarians came to the gardens every day to educate visitors about roses. The American wholesale rose growers, Weeks Roses, Star Roses and Plants sent 1000’s and thousands of expensive print catalogs that we handed out to ‘the public’, knowing this would create demand. How could they do this? The catalogs were year-end. Where do these usually end up folks? Listen to me – all you wholesale folks who don’t do consumer shows. Marketing can be a multi-prong approach creating demand in a ground swell.Â Those of us who write about a gardening lifestyle make an impact statement to all folks via education and dispelling the myth that “roses are hard to grow”. The chemical companies of yesterday had to give roses and many plants a bad name to sell their products, now we have to clear their reputation. Let me spell it out my friends, this case study is all about wholesale folks mixing it up with the public.
Star Roses Forced Bloom In The Rose Garden In March At Navy Pier
Here’s what’s going on in the world of the Independent Garden Center. Click the link for an album of pictures:
Preparation: Select a location with 6-8 hours full sun where you want to spend time that has a water source. Add elements for the pleasure and perception of your 5 senses, Sight; the roses and companion plants that attract pollinators. Hearing; wind chimes or a water fall type fountain for the relaxing sound of water Smell; fragrant roses and flowers, and add the beverage of your choice champagne, wine, iced tea, coffee. And we can add thermoception (temperature differences) by carefully choosing the location of a bench or swing in the shade or sun. Sound; wind chimes or a water fountain, Wind chimes, sound; the roses, sight; touch, textured companion plants like Mondo grass; smell, roses. Add your favorite beverage for taste, like champagne and hear the tinkling of the bubbles. Meditate, pray and stimulate the 6th sense plant these three roses according to instructions, add a fountain, decor, like wind chimes, a beautiful bench and companion plants and you’ve got your self a rose garden. Children and grown ups alike love my geese girls that I dress for holidays. The most important ingredient of all is Love. A garden is a gathering place for loved ones.
*Mills Magic Rose Mix is the perfect blend of organic soil amendments that I personally used to buy separately in 40-50 pound bags at the feed store, transport home and mix in a huge wheelbarrow and separate in 5-gallon pails. Now I just use this product exclusively. So if there is a secret to rose success this is it.
Do plants give life to people or do people give life to plants? Itâ€™s the age old chicken or the egg causality dilemma, â€œWhich came first, the chicken or the egg?â€ At The Independent Garden Show last week in Chicago, August 19-21, I had reason to ponder this theory. When I post pictures of the people behind the plant scene yâ€™all say, â€œWhatâ€™s with all the people?! We want to see plants and roses! Show us what new plants are there!â€ OK. Then when I post the newest plants inevitably yâ€™all say â€œWho was there?!â€ Here is my theory:
People give life to plants
The Independent Garden Show Jeff and Cheryl Morey, Show Owners and their Management Team know and apply this theory quite well and brought us a world class event in the most idyllic setting along the beautiful shores of Lake Michigan at Navy Pier, captivating the gardening world with new and exciting things we want to see, offering information we are eager to learn, while entertaining us and engaging the larger audience via multi-channels of social media.
Jeff kicked off the show by interviewing key note speaker Martha Stewart in a comfortable morning talk show setting where Martha was at ease sharing pictures of her garden and tips to a standing room only crowd.
Here are 3 takeaways from Jeff Moreyâ€™s talk with Martha Stewart:
Folks want plant variety that only an Independent Garden Center offers
Smaller plants are a much better value for todayâ€™s gardener and for the financially strapped shopper her advice is â€œtheyâ€™ll grow.â€
She knows time is also of short supply so easy care plants are essential
Here are the key people behind the scenes that give life to the plants that you love: Weeks Roses was there with Karen Kemp-Docksteader and her sales team including NE Sales, Jerry Amororso who I coined, Mr. Rose himself. They were debuting their 2015 rose collection including famous Downton Abbey’s ‘Anna’s Promise’.
Kate Porter, commercial & projects manager for David Austin Roses had flown over from the UK and Shellie Reese from the Tyler, Texas office was there as they showed the David Austin beautiful new collection of roses. The David Austin Team was constantly busy with new orders. Their “Simple-to-Grow Roses” Campaign and demand of English roses is growing in the US and I witnessed it in action while I was at their exhibit.
Tony Abruscato, owner of The Chicago Flower & Garden Show as we put our heads together already talking about the show in March! There were so many wonderful people there that are behind the scenes that make the plants that you love come alive everyday. Look for the album that I will post to Facebook with more plant pictures.